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  iMac Availability - Reality Distortion?

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Author Topic:   iMac Availability - Reality Distortion?
An Apple Dealer Near You
unregistered
posted March 21, 2002 10:03           Edit/Delete Message   Reply w/Quote
I found this quote on MacCentral, from Apple's Senior Director of Hardware Product Marketing, Greg Joswiak:

quote:
Joswiak also takes issue with the perception -- and some published articles -- that Apple is stocking its own stores with iMacs, leaving their dealer
network with none of the new flat panel computers to sell to its customers. "The reality is, this is just not true," said Joswiak. "We've shipped less than 10 percent of the new iMacs to our own retail stores.

OK, Greg, you want to talk reality?

You say that 10% of the 125,000 shipped iMacs have gone to the Apple Stores.

10% X 125,000 = 12,500 units

How many Apple stores? Let’s say 30. (The larger this number is, the fewer iMacs each store will appear to get, so overestimating the number of stores just supports his argument.)

12,500 / 30 = 416.66 Units per store

Each Apple Store has received over 400 units.

According to our records, we’ve received 47 of the iMac 800s, and 12 of the iMac 700/combo units.

47 + 12 = 69 Units

416 – 69 = 347 Units

The Apple Stores have received, on average, based on Apple’s own numbers, 347 more iMacs PER STORE than we have received. That’s 502.8% more iMacs than a Premiere Apple Specialist Reseller has received!

Reality, Greg?

Distorted Reality, courtesy Steve Jobs, maybe. From a certain view, yes, Apple has moved fewer iMacs to the stores than to the dealer channel, but on a per store basis, this statistic doesn’t hold water.

Oh, Greg, one final question: What percentage of those 125,000 iMacs went to the Apple ONLINE Store?

Relevancy Link:
http://maccentral.macworld.com/news/0203/21.exec.php

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Michael
unregistered
posted March 21, 2002 11:46           Edit/Delete Message   Reply w/Quote
I agree, and disagree...
I hope Joswiak meant "Apple Store" to include world wide on-line sales too. This would explain the discrepancy a lot better.

However, if he really meant JUST the 27 American retail stores receive 10%, then what he said could be called a deliberate lie.

What is it they say about statistics again...

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DigitalBill
Alpha Geek

Posts: 254
From: The TiBook(!), on the wireless LAN, to the BaseStation, through the router, nothin' but Net! (around South Florida)
Registered: Jan 2001

posted March 21, 2002 17:56     Click Here to See the Profile for DigitalBill   Click Here to Email DigitalBill     Edit/Delete Message   Reply w/Quote
quote:
Originally posted by An Apple Dealer Near You:
You say that 10% of the 125,000 shipped iMacs have gone to the Apple Stores.

10% X 125,000 = 12,500 units

How many Apple stores? Let’s say 30.

12,500 / 30 = 416.66 Units per store

Each Apple Store has received [b]over 400 units.

According to our records, we’ve received 47 of the iMac 800s, and 12 of the iMac 700/combo units.

47 + 12 = 69 Units

416 – 69 = 347 Units

The Apple Stores have received, on average, based on Apple’s own numbers, 347 more iMacs PER STORE than we have received. That’s 502.8% more iMacs than a Premiere Apple Specialist Reseller has received!

[/B]


Check your math, Apple Dealer.

If you got 47+12 units, that's 59, not 69.

Thus the rest would be:
416-59 = 357 more per store
357/59 = 605% more units

Which just makes this worse, if true.

=bd

Shoulda ordered before the price went up

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macadddikt18
SuperBlabberMouth!

Posts: 1126
From: In a world beyond your understanding
Registered: Jan 2002

posted March 21, 2002 18:00     Click Here to See the Profile for macadddikt18   Click Here to Email macadddikt18     Edit/Delete Message   Reply w/Quote
Life is a stage, and it seems that steve and apple are good and mocking around numbers and facts over the average persons mind.
Nayt

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