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Author Topic: I love Colbert... Gulf of America fund
Snaggy

Sir Snaggalot!
Member # 123

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Icon 14 posted June 08, 2010 17:33      Profile for Snaggy   Author's Homepage     Send New Private Message       Edit/Delete Post   Reply With Quote 
http://news.cnet.com/8301-13860_3-20007118-56.html

Bing, Stephen Colbert raise money for gulf

Microsoft has found some creative ways to advertise its Bing search engine, but last night's tie-up with "The Colbert Report" might be my favorite.

The company pledged $2,500 for each time that Colbert mentioned the word Bing, something he managed to work in 40 times in the show, if you count the time he said he was "rob-bing" Microsoft blind. In all, the stunt raised $100,000 for the Colbert Nation Gulf of America Fund. (Why the Gulf of America? Because, as Colbert says, "We broke it, we bought it.")


nice one Microsoft

Posts: 8100 | From: Canada | Registered: Jan 2000  |  IP: Logged
The Famous Druid

Gold Hearted SuperFan!
Member # 1769

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Icon 1 posted June 08, 2010 17:46      Profile for The Famous Druid     Send New Private Message       Edit/Delete Post   Reply With Quote 
Very nice, and very smart of MS.

Millions of people who'd never heard of Bing have now, and in a good way. Far better value for money than those crappy Seinfeld ads.

/me changes his default search engine in Firefox...

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If you watch 'The History Of NASA' backwards, it's about a space agency that has no manned spaceflight capability, then does low-orbit flights, then lands on the Moon.

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Xanthine

Solid Nitrozanium SuperFan!
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Icon 1 posted June 08, 2010 21:04      Profile for Xanthine     Send New Private Message       Edit/Delete Post   Reply With Quote 
I'm only linking this because it is so over-the-top awesome: the ful episode.

Not safe for anyone with a delicate rib cage.

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And it's one, two, three / On the wrong side of the lee / What were you meant for? / What were you meant for?
- The Decemberists

Posts: 7670 | From: the lab | Registered: Mar 2001  |  IP: Logged
snupy
BlabberMouth, a Blabber Odyssey
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Icon 1 posted June 09, 2010 15:55      Profile for snupy   Author's Homepage     Send New Private Message       Edit/Delete Post   Reply With Quote 
[cry baby]

Once again, I cannot access the clip in the UK. *!&%

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"I just ordered an extra-long straw to avoid accidentally doing a sit-up"-Jay, Modern Family

Posts: 4269 | From: UK, via Chicago | Registered: Mar 2002  |  IP: Logged


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