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Posted by Stereo (Member # 748) on May 01, 2009, 07:22:
In this time of ecological consciousness, some people are more green than others. Not only do Rona recovers paint remains, they also reuse an Apple ad to say so.
Go see the result here, it's brilliant.
Posted by Ashitaka (Member # 4924) on May 01, 2009, 10:15:
it's cool, but After seeing the ad, I have no idea what they sell, so it's not the best ad.
Posted by Stereo (Member # 748) on May 01, 2009, 10:44:
Maybe I should have said this from the start: the ad is the banner the cranes are putting up under Apple's billboard, not the video. (The video is really just for history.)
As for what it is for: they are taking back excess of paint (people bought too much, or they have just some left in their cans, or it's old paint they have kept for touch-ups but have now dried up, etc.), and reuse/recycle/properly dispose of it. Hence the "paint" from the iPods nano that trickles into the paint buckets. (It's a free service, too.)
It's written at the bottom of the ad: "Nous récupérons les restes de peinture" - "We recover paint remains."
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